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Field trip

VOGUE India

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November - December 2025

From Grasse to Madurai, jasmine carries stories of fragility and endurance.

- SARA HUSSAIN.

Field trip

LIKE A BLOWOUT in Mumbai humidity, I don't travel well.

But when you are driving up the French Riviera from Nice, you think of little else. There are gleaming waters, hills, wrought-iron balconies and the faint impression of fields beyond the turn of each winding road. It takes a moment before you note that the landscape is not only seen but inhaled. At the destination, Grasse, perfume does not begin in a bottle. It rises from the soil, fills the morning air and vanishes by noon.

At dawn, I step into Chanel’s jasmine fields and find fragility underfoot. The blossoms open early and must be picked before midday; if left longer, they bruise under heat and wind. Each petal is a small test of timing and of care. Olivier Polge, Chanel’s in-house perfumer, calls the harvest a “sculpting of fragrance”— plucking flowers one by one with both gentleness and urgency before they're sent off to the next milestone in the journey of crafting Chanel’s iconic No5.

imageNumbers show the scale of what it takes. Thirty millilitres of perfume require roughly 1,000 flowers. One kilogram of absolute, the concentrate that anchors the fragrance, demands close to 700,000 blossoms. Chanel harvests only in Grasse, where the fields stretch across 30 hectares. The maison also owns its processing plant nearby, a rarity in an industry that often relies on shared suppliers. It is here that raw flowers become the backbone of their perfumes.

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