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Strong Q4 in 2022 for the platinum jewellery market - retail sales up 22%
The Art of Jewellery
|February 2023
Platinum continued to enjoy strong demand from Indian consumers in the October - December quarter, resulting in a rise of 22% in retail sales in Q4 2022.
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Powered by the wedding season and festive season sales, PGI's strategic partners sustained strong growth momentum in sales for platinum jewellery demand.
The auspicious festival of Diwali, particularly Dhanteras, which signifies an increase in wealth and prosperity attracted customers to buy precious metal Jewellery including platinum. The market reported slower demand and a decline in traffic to the stores post Diwali for the regions of South, North-East and Gujarat. However, demand was back up in December, particularly in the South and in Gujarat due to NRIs and the wedding season. The sector performed well given the economic challenges.
Cette histoire est tirée de l'édition February 2023 de The Art of Jewellery.
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