It's Not a Bag...It's a Nazifi Nasri!

Sold Out and In-Demand: The local brand that got Malaysians in a chokehold.

- Asha Farisha

For the fashion aficionados of Kuala Lumpur, the coveted prize is the Nazifi Nasri Oked Baguette. A quick scroll through your most stylish friend’s Instagram reveals the Oked bag taking center stage—casually draped in candid snapshots or making a cameo in their meticulously curated “photodump.”

The meteoric rise of the Oked Baguette to ‘It bag’ status was nothing short of astounding. With just one post and the buzz of a 2-hour waitlist to snag one, it all spread like wildfire through word of mouth. No flashy advertising campaigns or glitzy showcases were necessary— its mere presence commanded attention. As whispers of “Who is Nazifi Nasri?” started to circulate, the bag became a symbol of fashion’s new frontier.  

Characterise the Nazifi Nasri brand in three words. 

Minimal, versatile and timeless.