The Good Life

Men's Folio looks at Pre-spring '24 a season of simplicity - for trends that are straightforward and unostentatious, and fashioned for action and activity.

- Bryan Goh

We could have done the standard men's magazine grooming formula for a festive issue - gift sets, festive specials, or how-to's - but the Men's Folio method has always been to think differently. When other magazines discussed creating a skincare routine, we were already on to tweakments. Or when they cottoned on to cosmetics like concealers and primers, we shed light on orbital highlighting.

So what are we doing for this issue then? We took a look at Pre-spring 24- a season of simplicity and into the next season, and decided that there was a radicality in things that were presented as they were. Straightforward in their ease of being, unostentatiousness that highlights a quiet confidence instead, and fashioned for action and activity. By no means will these trends guarantee one a sufficient amount of style that can only come from mining self-exploration and cultivating charisma, but what are we certain of?