We can't seem to get enough of these homegrown labels

Your add-to-cart finger is about to qualify for a comp off.

- Ananya Rai

AARTIVIJAY GUPTA

You just know the clothes are going to be a big slay (Gigi Hadid voice) when the inspo is straight-up art. This NIFT Mumbai grad turned her love for paintings into a full-blown fashion career. Every single piece she makes has a personality of its own and a story to tell—so all you need to do is just show up in them.

Crepe silk box pleated landscape printed pants, ₹27,500

JUHU BEACH STUDIO

This Mumbai-based brand was founded in 2019 by two college friends. They repurpose discarded and waste materials to craft them into cute Y2K pieces.

Toota hua aashiq cap, ₹1,875