THE MULTIVERSE OF Bhuvan Bam

From vines and memes to music videos and web-series, he's acing every format

- David Britto

AT OUR FEBRUARY 2023 COVER SHOOT IN MUMBAI, content creator Bhuvan Bam is at his wittiest, laughing and joking around with the crew on set. Bam is an endearing persona to be around. He's also one of the busiest within the content-creation space. Not only does he run his successful YouTube channel BBKiVines, but this year itself he's worked on two new web series: Taaza Khabar (produced by him) and Rafta Rafta.

We catch up with Bam soon after to find out what it's been like for him to be on this soaring creative flight and what it was like to manage a production like Taaza Khabar, while he also breaks myths about content creators and shares his advice about being on social media.

Can you take us through the past few creatively mind-blowing months you've had?

The past few months have been creatively exhausting but equally passionate. For the first time in my life, I've had two projects releasing back-to-back. I remember shooting for almost 105 days straight, with just a five-day break in between the two projects. There has been so much music curation and creation, long hours of editing - tedious, tedious hours of editing sessions - and then the non-stop post-release marketing. But I'm glad both the shows have been well-received by the audience. And I keep reading in my DMs how much they loved the shows, so I'm happy now. It all feels like it has paid off.

Is there any formula to acing everything from acting to scripting to comedy and music? As a content creator, have you been able to create your own recipe for success?