QUIET LUXURY, BUT MAKE IT YOUNG KA-CHING

Jahanvi Karnawat takes a closer look at what the 'old money aesthetic' trend is all about, how heartthrob Louis Partridge has become its poster child and, more importantly, how you can be one, too

- Jahanvi Karnawat

The 'old money aesthetic' trend has surged in popularity over the last few years, influencing everything from fashion to lifestyle choices. This trend, rooted in the world of aristocratic wealth, emphasises understated luxury, classic styles and a sense of quiet refinement, and has become an obsession with Gen Z. And Louis Partridge, the gorgeous British actor (and fashion It Boy) known for his role in the mystery film Enola Holmes (2020), having mastered this style, has become a purveyor of this trend.

What Is The Old Money Aesthetic?

The old-money aesthetic is all about embracing a sense of timeless elegance.

Snubbing flashy displays of wealth, often associated with the new rich or celebrity culture, it takes pride in classic simplicity.

Instead of extravagant logos, loud patterns or attention-grabbing outfits, the old money aesthetic favours subtlety and quality. It's a look that suggests wealth without needing to show it off.