SportsEngine Play Extends Pixellot Partnership to Revolutionize Youth Sports Streaming

SportsEngine Play, the first-of-its-kind streaming service for youth sports, has agreed to a multi-year extension with AI-automated sports content leader, Pixellot, accelerating the NBC streamer's efforts to activate game streaming from youth sports facilities across the US.

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By extending its partnership with Pixellot, which was established in 2022, SportsEngine Play will continue to help sports facilities of all sizes reduce their financial barriers of entry to streaming by offering a live and on-demand solution at no cost. The collaboration between the leader in youth and amateur sports technology and the pioneer in AI-automated sports production continues to receive industry recognition, including winning the “Partnership of the Year” award at the 2025 Sports Technology Awards in London, and selected as finalist for “Best Technology Collaboration” by Sports Business Journal’s annual Sports Business Awards: Tech.

“This extension deepens our partnership with Pixellot, so we can innovate faster and directly improve the experience for sports facilities, rights-holders and fans,” said Nick Busto, Vice President of Video Operations, SportsEngine. “We're proud of the recognition this collaboration has earned thus far and grateful for the trust and reliability Pixellot brings to the table as we continue to raise the bar together.”