DON'T GET GREEN-WASHED!

Don't believe the hype... we're cutting through the noise and giving you the real deal on clean beauty

- EMMA MBUTHUMA

In an era where we're more conscious than ever about what we put on our skin, the clean beauty movement is on the rise — and it's no surprise why.

With growing awareness about the potential harm of harsh chemicals and artificial ingredients (to both humans and the planet), many of us are seeking out safer, more sustainable options for our beauty routines. With all the chatter, it's easy to get caught up in the myths and misconceptions that can be just as confusing as they are convincing. From questions of safety to the effectiveness of clean products, we're tackling the biggest clean beauty myths that might be standing between you and your best skin — and setting the record straight on what's really worth buying in to.

Myth #1

NATURE KNOWS BEST

The idea that natural ingredients are inherently better than synthetic ones is misconceived. Just because something is natural doesn’t mean it's automatically good for your skin - in fact, it can be an allergen or irritant.