Is It a Single - or a Jingle?

Songs like Beyoncé and Post Malone's "Levii's Jeans" blur the line between pop and product placement

- MATT SULLIVAN

"You wish you were my Levi's jeans," Beyoncé sings on her album track and in her TV spot.

Why are so many of today’s hottest hits literally on-brand? Us went behind the music to find out!

What are examples of this trend?