BEST OF BRITISH

Dame Mary Berry, Clare Balding, Jodie Kidd and Lisa Dwan suit up for Jade Holland Cooper's latest collection

- MIRANDA THOMPSON

Jade Holland Cooper is a true British success story.

She founded her namesake brand, the Holland Cooper label, 17 years ago, and it recently reached a turnover of £60m. The label, which is known for its timeless silhouettes and heritage craftsmanship, has also transformed countryside dressing, with celebrities and royalty alike reaching for Jade's distinctive tailoring.

Now, Jade has launched The Icon series, which she says was "born out of my personal passion for celebrating women who inspire me".

And who better to introduce this campaign than the ever-inspiring national treasure Dame Mary Berry? The beloved British food writer and baker says that she is delighted to be part of a lineup that includes the former supermodel Jodie Kidd, the broadcaster Clare Balding and the MobLand actress Lisa Dwan.

The quartet were chosen by Jade as "women who inspire me, who reflect the values I hold close as a founder and who represent the very essence of Holland Cooper: timeless British style, strength of character and an enduring sense of self".