FOSTERING OPENNESS AND ACCEPTANCE

AS PART OF ITS ONGOING COMMITMENT TO MENTAL HEALTH AWARENESS, ITC FIAMA HAS PARTNERED WITH FILMFARE FOR THE SECOND CONSECUTIVE YEAR TO CELEBRATE OTT CONTENT THAT SPARKS MEANINGFUL CONVERSATIONS ABOUT MENTAL HEALTH, PROMOTING ACCEPTANCE AND WELL-BEING.

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With discussions around mental health gaining momentum, ITC's 'Feel Good with Fiama Mental Well-being Survey 2024' marked its fourth year by examining perceptions and realities surrounding mental health in India. The survey shed light on the evolving awareness, attitudes, and behaviours toward mental well-being. It highlighted a growing recognition of the need for mental health support while also identifying enduring barriers to accessing professional care.