Zola: Empowering Women's Fashion in India's Ethnic Wear Market

The appealing power of Zola is firm in the potential markets of ethnic and fashion wears

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That has enabled the brand to consolidate its position in a thriving market, where competition is still strong. It has found strong footprint across all geographies in the country with more significant presence in the highly quality-conscious market like Kerala. The ethnic wear segment of the market is largely dominated by unbranded and local players. It is in this market Zola has made its presence strongly felt by Zola Ethnic.

Zola…, almost every woman in the country knows what it is, how it delights them and how proud they feel of their attire. Women are usually more conscious about their looks than their counterpart is.

Building a brand for ladies’ wear with acceptance among all economic classes is not very easy, though there is a vast business opportunity in the segment. Until the early 1990s ladies’ apparel market in India was virtually an uncharted territory, despite having enough space for a huge treasure hunt therein, perhaps like other apparel segment. Yet for men, at least in metros, there were brands and some of course for creamy ladies’ class too. But, by and large, the ladies’ wear segment that can offer huge fortune stood with no privilege of branded apparel. Zola has filled it, covering the entire range of ladies' wear.