"THERE IS A DEMAND FOR ENERGYEFFICIENT APPLIANCES AND WE SEE THIS AS AN OPPORTUNITY"

Kent is a market leader boasting a substantial 40 per cent market share in the RO sector. However, the company seeks to diversify its portfolio and provide smart solutions in every corner of the Indian household. Mahesh Gupta, CMD, Kent RO Systems, explains how the company manages to keep expanding its presence while also adapting to the latest technologies and evolving itself with changing customer demands.

- Dipika Lalwani

Can you provide an overview of KENT RO Systems Limited and its role in the home appliance industry?

As Kent we stand for 'House of Purity' and aim to provide purity solutions in every corner of the house. We started with Purity of Water, which is our lifeline. Today, we are the largest Manufacturer of RO water purifiers and hold the largest market share in the water purifier industry.

Our outlook on home appliances is no different. Every homemaker wants to maintain home hygiene to the fullest, and we at Kent want to become their partner by providing home appliances which maintain home hygiene, and thus Kitchen Appliances, Air Purifiers, Vacuum Cleaners, Hand Hygiene products were launched.

The TMR study projects a CAGR of 10.5 percent for the water purifier market from 2022 to 2031. How is Kent RO aligning its strategies to leverage this growth?

We are concentrating on tailoring solutions to accommodate a wide array of consumer requirements, while ensuring that we uphold the quality and dependability which comes with our brand.

Additionally, we are focusing on research, with respect to the market and sustainability along with adherence to regulations. Our area of focus also entails broadening our distribution networks with special emphasis on post-purchase services.

With a growing population and urbanisation, the scarcity of accessible clean water is projected to worsen. How does Kent RO view its role in providing a practical solution for urban consumers who are faced with limited access to purified water?