GOLD Shines Through

How India's Jewellery Industry is Thriving Despite Price Pressures

- By Parina Sood

Despite record-high gold prices and global economic headwinds, India's gold jewellery industry is not just weathering the storm—it's thriving. Here's how tradition, innovation, and resilience are shaping a golden future

In spite of soaring gold prices and global economic uncertainties, India’s gold jewellery industry has demonstrated resilience, adaptability, and robust growth in FY25. Driven by cultural demand, strategic retail expansion, innovative product design, and a push toward international markets, the industry's key players are not just surviving but thriving.

Recent earnings reports, expansion strategies, and acquisition moves by various industry players paint a clear picture of an industry that is redefining itself to meet modern consumer needs while holding on to centuries-old traditions.

TITAN'S GLOBAL EXPANSION: DAMAS ACQUISITION

In a landmark move, Titan Company, part of the Tata Group, is looking to acquire a 72% stake in Dubai-based Damas International for Rs 2,500 crore. The acquisition—currently in the due diligence phase—would significantly bolster Titan’s international portfolio and retail presence in the Gulf Cooperation Council (GCC) region, where Damas operates 251 outlets.

The deal is expected to follow a phased acquisition model similar to Titan’s approach with CaratLane. If successful, it will allow Titan to tap into a luxury-conscious, high-spending consumer base in the Middle East—aligning with its long-term vision of becoming a global jewellery brand.

Titan’s existing portfolio includes premium brands like Tanishq, Zoya, CaratLane, and Mia by Tanishq, and the acquisition of Damas would represent one of its most significant foreign investments.

The acquisition could lead to the rebranding of Damas outlets under “Damas by Titan,” expanding Titan’s international identity and setting the stage for further global expansion.

A STRONG SEASON FOR SENCO GOLD