In Search of the Next Frontier

There are always new destinations and experiences for travelers who seek them out

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Global travel is reaching new heights, with international arrivals surging past 1.4 billion in 2024 and on track to set new records. Iconic destinations like France and Italy remain perennial favorites, but today’s travelers are venturing beyond the usual hotspots. Whether seeking uncrowded gems, exclusive experiences, or new ways to explore the world, intrepid adventurers are redefining where — and how — they travel.

STAND OUT IN A CROWD

The tourism sector accounts for around 10% of the world’s GDP, and for many destinations it’s a major source of economic activity. But there can be too much of a good thing.

Home to beautiful architecture, excellent food, and a major cruise port, Barcelona is one of the world’s most popular cities, much to the chagrin of some locals who protested overtourism last summer.

A spokesperson for Barcelona’s City Council told CNBC Travel that the city is “reaching a limit with 17 million visitors per year.”

“Tourism is strategic for the city economy, so it represents 14% GPD,” the spokesperson said. “The measure of success of tourism in Barcelona cannot focus on the volume of visitors, but rather on managing the flow of people so as not to exceed a social and environmental limit.”