VISION OF INCLUSIVE COMMERCE

ONDC revolutionizes traditional kirana stores, empowering them in the digital era. With innovative solutions, it democratizes commerce, fostering growth and inclusivity for local businesses nationwide.

- ARITRA GHOSH

In the bustling streets of India, amidst the hustle and bustle, lies the heart of commerce - the humble kirana stores. These mom-and-pop shops have been the backbone of the Indian retail ecosystem for decades, serving communities with a personal touch and convenience unmatched by larger retail chains. However, with the rise of digital commerce, many feared that these small businesses would be left behind. Enter ONDC - the Open Network for Digital Commerce, spearheading a revolution in how kiranas operate in the digital landscape.

BRIDGING THE GAP BETWEEN BRANDS AND KIRANAS

Shireesh Joshi, Chief Business Officer at ONDC, shares insights into the platform’s strategy for onboarding brands, emphasizing alignment with broader digital commerce goals. He states, “Initially, our outreach efforts were paramount. We had to engage with organizations and parties, elucidating the essence of ONDC. Over time, as our presence grew, so did the interest within industry sectors and among state governments.”

Joshi highlights the diverse channels through which brands connect with ONDC, stating, “Our connections span various industry associations, chambers of commerce, and state government initiatives.” He emphasizes the pivotal role of these entities in facilitating connections and fostering growth within the ONDC ecosystem.

He elaborates on the absence of a rigid checklist for brand onboarding, affirming, “There is no checklist that we adhere to. Our focus lies on ensuring adherence to ONDC protocols by applications facilitating buyerseller interactions.” Joshi underscores the importance of authenticity and compliance with network standards, facilitated by seller network participants.