INSIDE GODREJ INTERIO'S * 3,500 Cr RETAIL EXPLOSION!

In the last two years, the brand has added over 220 exclusive showrooms, strengthening its presence across metros, Tier II and III cities.

- VAISHNAVI GUPTA

Godrej Interio, a leading name in India's furniture industry, has been on an aggressive expansion spree, redefining the way Indian consumers experience home and office interiors. With a commitment to quality, innovation, and accessibility, the brand has significantly expanded its retail footprint, filled product portfolio gaps, and leveraged cutting-edge technology to enhance customer experience.

Expansion is at the core of Godrej Interio's growth strategy. The company is adding two exclusive showrooms every week, having opened 104 showrooms in the past year alone. In the last two years, the brand has added over 220 exclusive showrooms, strengthening its presence across metros, Tier II and III cities.

"In addition to exclusive showrooms, we have expanded our reach by onboarding around 700 new retailers and distributors. We now operate 1,015 exclusive stores, in addition to approximately 3,700 retail outlets under our distribution network, bringing the total count to over 4,000 retail points," said Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio.

Product Portfolio Expansion and Customization

Understanding the evolving needs of Indian consumers, Godrej Interio has expanded its product portfolio to cater to a diverse audience. The company has introduced affordable furniture, such as almirahs priced at Rs 16,000 and complete sofa sets starting at Rs 15,000, while also offering premium modular ranges like Upmods beds, Upmods sofas, Upmods dining, Creations X3, and Steel Chef 2 kitchens.