HOW TIM HORTONS INDIA GREW FROM 12 TO 40 STORES - WITH A SIDE OF SUMMER FIZZ

As summer blazes across India, café chains are scrambling to quench the country’s collective thirst with the latest seasonal specials.

- NANDINI BANERJEE

But Tim Hortons India is stepping up with more than just a few new drinks — it’s delivering an entire summer strategy built on innovation, local flavour, and fizzy fun.

For the first time since its entry into India, Tim Hortons has launched a fizzy drink lineup — and it’s not just any carbonated concoction. It’s a carefully crafted trio designed for Indian taste buds. “Summer is the longest season in India and in many countries,” says Tarun Jain, CEO, Tim Hortons India. “So we always come up with something special for summers. What we have done differently this time is that we came up with fruity flavours and fizz.”

The new fizzy drink range features Grapefruit Strawberry, Mango Ginger, and Passion Fruit Drizzle — flavours that feel familiar, yet fresh. “This is the first time we are doing fizzy drinks at Tim Hortons India. The flavours are very close to the Indian palate. We've done beverages with these ingredients earlier and they've been hugely successful,” says Jain.

But it’s not just the flavour profile that’s getting people talking. The drinks are remarkably low in sugar — something that doesn’t go unnoticed by today’s increasingly health-conscious customers.

“That's an innovation challenge we faced. We know that people want less sugar and more refreshment. So we kept the sugar low and the refreshment high. The thirst-quench quotient is really strong,” he explains.