HOW CORNITOS IS DOUBLING RETAIL PRESENCE WITH CRUSTIES 2.0 PUSH

While Cornitos is widely recognized for its nachos and tortilla chips, CRUST-IES represents a distinctive sub-brand focusing on the puffed snack category.

- VAISHNAVI GUPTA

Cornitos, a leading name in the Indian snack industry, has unveiled the revamped CRUSTIES range, reinforcing its commitment to innovation, consumer-driven product development, and healthier snacking options. The relaunch of CRUSTIES signifies Cornitos' strategic move to cater to evolving consumer preferences while maintaining its core values of bold flavors and high-quality ingredients.

Inspiration Behind the Revamp

CRUSTIES was initially launched as an experimental category within Cornitos to understand the dynamics of the puffed snack market. However, insights from extensive market research and consumer feedback prompted the brand to reposition the product. “We wanted to create a snack that blended bold flavors with a healthier crunch—something that satisfies cravings while aligning with modern snacking trends. CRUSTIES is our way of offering a snack that is as exciting as it is wholesome,” said Shobhit Agarwal, Director, Cornitos. Understanding the need for a non-fried, baked alternative in the snacking space, Cornitos re-engineered CRUSTIES to offer a guilt-free indulgence. The brand conducted on-ground product testing, sampling, and comprehensive research to develop flavors that resonate with a broad consumer base, particularly Gen Z snack lovers.

Diverse Flavors & Shapes for a Wider Appeal

The revamped CRUSTIES range introduces five distinct flavors, offered in two different shapes—waves and balls. The flavors include Korean Chilli, Fiery Peri Peri, Sour Cream & Onion, Classic Cheese Balls, and Honey Chilli Potato Balls. This diverse portfolio ensures that CRUSTIES caters to different taste preferences, making it an attractive choice for consumers looking for variety in their snacking options.