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CP AXTRA-Makro triumphs at Retail Asia Awards 2025
Retail Asia
|Issue No. 09
It was honoured for improvements to its shopping platform, Disney-themed customer experience, and "Platform of Opportunity".
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CP AXTRA Public Company Limited (CP AXTRA), the powerhouse behind Makro and Lotus's, has swept the Retail Asia Awards 2025 with three prestigious accolades, namely, E-Commerce Initiative of the Year - Thailand, In-store Customer Experience of the Year - Thailand, and ESG Initiative of the Year - Thailand.
Revamped Makro PRO
For its transformation of the Makro PRO shopping platform, the company introduced vector search powered by large language models (LLMs) to better understand the intent and context of user queries.
Implementing AI/ML-based systems will provide more accurate search results and personalised recommendations, increasing user satisfaction, engagement, and sales. The platform's new multi-list search functionality allows users to input entire shopping lists and receive real-time category product results, whilst its revamped search user interface features monetised content zones like "Popular Brands" and "Trending Now".
Cette histoire est tirée de l'édition Issue No. 09 de Retail Asia.
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