Passez à l'illimité avec Magzter GOLD

Passez à l'illimité avec Magzter GOLD

Obtenez un accès illimité à plus de 9 000 magazines, journaux et articles Premium pour seulement

$149.99
 
$74.99/Année
The Perfect Holiday Gift Gift Now

STILL ROCKIN'

Outlook Business

|

October 2024

Rock music in India is alive but not really kicking. Just depending on gigs for a living is out of the question, say practitioners

- Bhagavathi Sampath K J

STILL ROCKIN'

Hey hey, my my / Rock and roll can never die...,” sang Canadian American artiste Neil Young many years back. These words ring true in today’s India too. With a twist of course.

Rock music, a staple of campus and club scenes, has slowly lost out to more contemporary genres. But as Young goes on to sing, “There’s more to the picture than meets the eye.” The notion that rock music is dead in India is a misconception. It may not be kicking and headbanging, but it is not dead and buried either.

"Independence Rock [a two-day music festival in Mumbai] has been a huge success, fuelled by people’s nostalgia. It's celebrating its 30th anniversary on November 16–17, and it is sold out. The success of I-Rock led to Bandland [a rock festival in Bengaluru], and now, because of both, more festivals are emerging," says Subir Malik, founder and organist of Parikrama, one of India’s biggest rock acts.

According to him, even with techno and electronic dance music ruling the airwaves, Bandland last year still managed to draw nearly 10,000 fans with international bands such as Deep Purple and Goo Goo Dolls headlining the shows.

The iconic I-Rock festival made a comeback in 2022 after a nine-year hiatus, with founder Farhad Wadia partnering with Hyperlink Brand Solutions as co-organiser and the Mahindra Group as the title sponsor. I-Rock was launched in 1986 and is renowned as the longest-running and most popular rock festival in the country.

“It is fair to say that there has been more rock music at festivals. There are not necessarily more festivals dedicated to rock, but the genre is inching back to claim more space on multigenre festival lineups,” says Anurag Tagat, a music journalist.

imageHitting a Sour Note

PLUS D'HISTOIRES DE Outlook Business

Outlook Business

Outlook Business

Powering the Cloud

As data centres multiply across India, rising energy needs can strain transmission networks and challenge the country's clean-power ambitions

time to read

5 mins

December 2025

Outlook Business

Outlook Business

'Reimagining Industrial India: Sustainable, Skilled and Inclusive'

India's manufacturing playbook is evolving. Aditi Kumar, joint managing director, TVS ILP, shares the trends reshaping design and consumer demand

time to read

1 min

December 2025

Outlook Business

Outlook Business

Fighting on Foreign Soil

Facing overcapacity at home, Chinese automakers are hunting for market share in India's key export strongholds

time to read

5 mins

December 2025

Outlook Business

Outlook Business

A Fine Balance

A Jaipur-based health-tech start-up is building a network for diagnosing and treating vertigo, bringing specialised care and advanced rehab to patients globally

time to read

3 mins

December 2025

Outlook Business

Outlook Business

On the Prowl

Manipal's insatiable appetite for acquisitions has made it the biggest hospital chain in the country this year

time to read

5 mins

December 2025

Outlook Business

Outlook Business

The Power of Scale

After decades of calm in India's paints market, Birla Opus' entry has shown that in a world chasing speed, size can still be a strategy

time to read

5 mins

December 2025

Outlook Business

Outlook Business

Tanaashi Technologies - Empowering MSMEs with Scalable Digital Transformation

Building agile technology platforms that strengthen MSME productivity and competitiveness

time to read

2 mins

December 2025

Outlook Business

Outlook Business

Money Trails

A study explores how interest rates and money supply shape tourism flows and spending across small Pacific Island economies

time to read

3 mins

December 2025

Outlook Business

Outlook Business

Altera Institute - Reimagining Business Education for India's Digital and AI Future

Reimagining business education for a world driven by technology and purpose

time to read

2 mins

December 2025

Outlook Business

Outlook Business

Dark Horse to Disruptor

Rapido has broken the Uber-Ola duopoly in ride hailing by flipping the typical go-to-market script of consumer-tech in India. Now it is foraying into food delivery

time to read

6 mins

December 2025

Listen

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back