Direct To Consumer

These start-ups are rewriting the playbook for retail, offering everything from skin care to snacks with a promise of quality and personalisation

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1 RENEE COSMETICS

The beauty brand that turned into a runaway success

In a crowded beauty products market, the company has managed to stand out in the makeup and cosmetics segments with products such as the Fab 5-in-one lipstick and the Fab multifunctional make-up stick. It was founded in 2018 by former television star Aashka Goradia along with men's personal care brand Beardo co-founders Ashutosh Valani and Priyank Shah.

The company's robust performance has helped it raise $48.5mn in five funding rounds. It has managed to rope in prominent investors such as Evolence India and Edelweiss Group.

On its website, the company says it sees 'the art of cosmetics' as a true liberator and a beautiful form of expressing oneself in tones and shades. It adds that the company has led the way for novelty into the beauty industry by bringing in products that have revolutionised make-up. The company's mission statement is to create a sensation in the cosmetic industry with innovation like never before. OB

2 BLUE TOKAI COFFEE ROASTERS

Perfecting the art of the brew