Taking a Big Swing

Bogey Bros trades the country club aesthetic for clothes with a naughty streak.

- By John Jannuzzi

GOLF IS A SPORT SYNONYMOUS with good taste—country clubs, icons like Arnold Palmer, and, of late, a host of brands pushing the boundaries of what it means to get dressed for the course. Golfers have probably seen ads for some of these newer, fashion-forward labels: Malbon, Kadet, and Eastside Golf, for example. Other menswear companies, such as onetime Justin Rose sponsor Bonobos, have also thrown their hats into the ring, seeking their slice of a multibillion-dollar global pie. All of the aforementioned are hoping to find their footing among more established companies like Nike, Adidas, and Peter Millar.

To make noise in this world is not easy, especially for smaller operations without the means to bankroll a PGA Tour member or have a splashy presence in Augusta.

But for Bogey Bros, a Spring, Texas-based brand started by brothers-in-law Ryan Rizos, 36, and John Koehler, 42, something has clicked-as shown by a threeyear growth rate that's over 5,540 percent. That figure is testament to the power of Bogey Bros' goofball (even raunchy) humor, which her MBA, Janakos's daughter Cassi joined the company as COO.

Healthy Horizons started to scale after Janakos attended an accelerator program at Stanford in 2015, and growth burned even hotter when Congress passed the Providing Urgent Maternal Protections, or PUMP, for Nursing Mothers Act in 2022. Time and private space for employees to pump became more than just a perk—it was federal law.

But continued success has meant catering to employees with ever more complicated needs. The homey facilities that can be set up in an office building aren't generally available to those who move around for work or work outdoors. At one dairy farm, for example, Healthy Horizons provides wearable breast pumps, enabling workers to pump while they're in the field, managing inventory, or driving.