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Communications Is A Game-Changing Industry

Forbes Middle East - English

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Jan 2023

Mohamed A. Al Ayed, President and CEO of TRACCS, explains how the industry serves as both a differentiator and an enabler of transformation.

Communications Is A Game-Changing Industry

Just a little over 10 years ago, the MENA communications industry spanned most of the region’s countries, three main languages and hundreds of dialects, and was valued at an estimated $500 million. This figure is set to double to exceed $1 billion by 2030.

Today, we are living in unprecedented times. Looking at the bigger picture, these elements have now combined to create a world of unprecedented opportunities. The communications industry is on the rise and will continue to develop and grow not only in terms of the products and services offered, but also in its smart positioning as both an enabler and advisor with the power to drive added value, meaningful change, and positive impact.

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