Sora 2.0: Creativity Vs Copyright

OpenAI's new text-to-video tool is redefining storytelling and reigniting the battle over who owns what in the age of AI

- By SAMIDHA JAIN

Over the past decade, the internet has witnessed numerous video-sharing platforms and formats. Short format videos began with TikTok, which was launched in China in 2016, made its way to India, and became a crowd favourite before being banned over national security and privacy concerns in 2020. Then Instagram Reels and YouTube Shorts emerged. And now, OpenAI has rolled out Sora.

WHAT IS SORA?

Sora is OpenAI's text-to-video generation tool that transforms written prompts, images, or existing video clips into high-quality, realistic videos. OpenAI launched the stable version of the app on September 30; Sora 2.0's enhanced realism, speed, and creative control makes it one of the most advanced artificial intelligence (AI) video platforms available today. The underlying technology debuted last year, but its latest version, which is faster and more powerful, can even incorporate your likeness if you upload images of your face. The tool is currently available only in the US and Canada.

WHAT ARE ITS FEATURES?

Sora 2.0 allows users to rapidly generate highly realistic videos by entering text prompts, images, or existing video clips. It comes with tools to remix, re-cut, loop, and blend videos, giving creators control over every frame. Users can work with its builtin storyboard editor to assign different styles and camera angles to each scene, while curated presets offer everything from film noir to surreal animation. It also comes with builtin audio generation, flexible output formats, and a TikTok-style vertical feed.

WHERE IS IT AVAILABLE?

The app is available on an invite-only basis on iOS devices, which means users need a code to download it. Since its launch on September 30, it has climbed to the top of Apple’s App Store, according to reports.

WHAT'S THE GOOD PART?