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Experiential Empires

Forbes India

|

October 03, 2025

The Phoenix Mills sells aspiration that extends to a vibrant, curated world at one's doorstep

Experiential Empires

Where others saw industrial relics, Atul Ruia envisioned experiential empires. As chairman of The Phoenix Mills, this third-generation scion has masterfully transformed his family's legacy from textiles to temples of modern consumption, becoming the undisputed alchemist of Indian real estate. With a personal net worth pegged by Forbes at over $1.5 billion and steering a company with a market capitalisation of approximately ₹55,000 crore, Ruia doesn't just build properties; he curates self-sustaining urban destinations.

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