Essilor Luxottica

FOR MAKING SMART GLASSES COOL

- Jared Newman

“EYEWEAR HAS TO FIRST LOOK BEAUTIFUL,” says Francesco Milleri, chairman and CEO of the eyewear and eyecare giant EssilorLuxottica, owner of Ray-Ban, Oakley, Persol, and more. “It’s a way you express your personality.” It’s this mantra that finally brought augmented reality mainstream, in the form of the sleek Ray-Ban Meta glasses, which launched in late 2023 and come in three frames, including the classic Wayfarer.