A WORLD-CLASS UNIVERSITY STEPS INTO THE SPOTLIGHT

NATURAL DISASTERS AFFECT animals as well as people, causing injuries and leading to malnutrition and illnesses from disruptions in care. The Texas A&M Veterinary Emergency Team (VET) is designed to mitigate these negative outcomes. The team arrives at disaster scenes fully equipped to triage and treat animals, offering hope in times of collective loss and mourning.

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TEXAS A&M brings its brand campaign to life with this mosaic wall at the Fast Company Grill during SXSW in March 2025.

"Texas A&M University was founded to serve," says Ethan Braden, Texas A&M's vice president and chief marketing and communications officer. "While many debate what is the best university in the nation, we are focused on being the best university for the nation." As part of its new Together, We Stand as a Force for Good brand platform, the nearly 150-year-old public university is spotlighting the power of knowledge in action to reveal, for instance, how Texas A&M leads in disaster preparedness and response, from predictive modeling to boots-on-the-ground care through the VET. The platform's success in highlighting the university's commitment to service while expanding national awareness of its bona fides has earned Texas A&M a spot on Fast Company's list of Brands That Matter for 2025.