Breaking Barriers in Fashion & Business

Fashion has always been more than just clothing, it's an expression of identity, culture, and confidence.

- BY MEENA BINDRA, FOUNDER & CHAIRPERSON, BIBA

When I started my journey as an entrepreneur, I never imagined that my passion for design and Indian fashion would lead to building one of the most recognized ethnic wear brands in India. In the early 80's the landscape for Indian wear was very different. The retail industry was largely unorganized, and there were few brands that catered to women seeking elegant yet comfortable Indian wear. As a woman entrepreneur stepping into an industry dominated by men, I faced my share of challenges, but my determination and unwavering belief in my vision helped me break through barriers.

Back in the '80s, saree was the most preferred attire for women for casual and occasion wear, but in terms of women's daily wear wardrobe there was a lacuna.