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From Shop Floor to Smart Floor

CIO & Leader

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October 2025

Debashish Roy, Chief Digital Transformation Officer, CEAT, on how Al is rewriting the rules of manufacturing.

- By Musharrat Shahin | musharrat.shahin@9dot9.in

From Shop Floor to Smart Floor

"RECALLING THE famous words of Stephen Elop, then Nokia's CEO during its acquisition by Microsoft, the speaker reminded the audience: 'We didn't do anything wrong, but somehow we still lost." recalled Debashish Roy, Chief Digital Transformation Officer at CEAT, during the keynote, setting the tone for a candid discussion.

Technology at the Core, Not the Periphery

The speaker opened with a stark observation: the world's valuable companies like NVIDIA, Microsoft, and AWS are not just leaders in their sectors; they are companies with technology at the very core of their strategy. Once, businesses revolved around products. Today, customer-centricity and digital innovation are driving growth. For manufacturing and IT leaders, this shift underscores a hard truth: technology is no longer a support system; it is a matter of survival.

Industry 5.0: Human-Centric, Sustainable, Intelligent

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From Shop Floor to Smart Floor

Debashish Roy, Chief Digital Transformation Officer, CEAT, on how Al is rewriting the rules of manufacturing.

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October 2025

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