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A GENERATION MAROONED

Business Today India

|

January 19, 2025

This generation is creating new grammar for social and professional existence. They are reimagining the very concept of work, identity, and social belonging

- SANTOSH DESAI

A GENERATION MAROONED

NEWER GENERATIONS are meant to confound older ones. There is probably a contract signed between the generations. And yet, in India, immediately after liberalisation, the story was a little different. For once, generations seemed to be coming closer rather than diverging, with the older generation living vicariously through the younger one. But technology has changed all that. The divergence, somewhat tentatively, with the millennials, can now be seen in its full-blown form with Gen X.

Generation Z emerges not merely as a demographic cohort but as a profound cultural disruption. They are not just young people entering the workforce and starting their journeys as consumers and citizens; they are reimagining basic life concepts and ideas that previous generations have taken to be inalienable truths.

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