Groversons Paris Beauty to Enhance D2C Platform, Personalisation, and Seamless Shopping Experience

With its emphasis on a 'feel-good fit,' Groversons Paris Beauty infuses the stylish loungewear category with a fresh, youthful spirit—seamlessly combining classic craftsmanship with contemporary, trend-led styles tailored for the modern woman.

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For over seven decades, Groversons Industries Pvt. Ltd. has been a name synonymous with trust, quality, and innovation in the Indian intimate wear and loungewear segment. With its flagship brand Groversons Paris Beauty, the company has redefined how women experience everyday comfort and style through their products. From woven to knitted and hosiery fabrics, Groversons Paris Beauty stands as a leading manufacturer of graceful and refined women's innerwear and loungewear —crafted not just to fit, but to empower.

woman, the brand caters to a growing demand for breathable, versatile, and affordable essentials that celebrate individuality. With a focus on “feel-good fit,” Groversons Paris Beauty brings a fresh, youthful energy to the loungewear space— blending timeless craftsmanship with trend-forward designs for the woman who wants to look good, feel good, and own her confidence, every single day.

"At Groversons Paris Beauty, we're redefining comfort wear with a seamless fusion of style, softness, and the perfect fit. Our focus goes beyond the basics—we aim to make every day feel like your best day. With breathable innerwear and effortlessly stylish loungewear, we ensure that whether you're lounging at home or out and about, you always feel comfortable, confident, and effortlessly chic," said Siddharth Grover, Director, Groversons Paris Beauty.

The New Collection

Groversons Paris Beauty's latest Summer Loungewear Collection is a refreshing ode to comfort and chic, everyday fashion. Curated for the modern woman who embraces ease without compromising on style, the collection features an array of lightweight co-ord sets, relaxed-fit pyjamas, breezy T-shirts, joggers, and stylish nightwear sets—all crafted in breathable cotton and modal blends.