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Global women's accessories brand Parfois joins forces with Myntra for India debut
Business Of Fashion
|January 2024
Myntra has announced the addition of Parfois, a renowned Portuguese women's accessories brand, to its international brands portfolio. The collaboration marks Parfois entry into the Indian market.
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Founded in 1994 by Manuela Medeiros, Parfois specializes in creating and distributing bags, shoes, apparel, and accessories such as jewelry, sunglasses, scarves, hats, and gloves. The brand has gained global recognition for its quality products, reaching a milestone of 1,000 stores in 2019 and expanding its presence to over 70 countrie
Cette histoire est tirée de l'édition January 2024 de Business Of Fashion.
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