"CLOSE - TO - SEASON" FASHION TRENDS

An Insight into Womenswear Trends by NIFT VisioNxt

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Insights from Deep Vision

The women’s apparel market in India is projected to reach nearly USD 39 billion by 2025, driven by a rise in working women, changing lifestyles, and higher disposable incomes. Ethnic wear remains the largest segment, especially during festivals, while fusion wear is gaining popularity among the urban middle class. In 2022, India’s fashion retail market stood at over six trillion rupees, expected to reach 11 trillion by 2027. E-commerce, improved internet access, and influencer culture have boosted online sales and reshaped buying habits. With ongoing urbanization, the women's fashion segment is set for continued and diversified growth.