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BODYCARE INTERNATIONAL LTD.

Business Of Fashion

|

September 2025

Founded in 1992 by visionary entrepreneur Satish Gupta, Bodycare International Ltd. has emerged as one of India's leading kids innerwear company with a legacy spanning over 26 years. Under the leadership of Satish Gupta, Chairman & Managing Director, along with Directors Sachin Gupta, Amit Gupta, and Mithun Gupta, the company has consistently set new benchmarks in the kids innerwear and thermal wear categories. From its inception, brand's mission has been simple yet powerful: to make comfortable fashion a right, not a luxury. With a strong emphasis on innovation, research-driven product development, and stringent quality controls, the brand has earned the trust of millions of families in India and abroad.

BODYCARE INTERNATIONAL LTD.

Bodycare International Ltd.’s diverse product portfolio caters to infants, kids, and families, offering innerwear, premium thermals, socks, handkerchiefs, denim, and activewear. Over the years, its flagship launches such as Bodycare Kids, DYCA (family wear), and Bodycare Thermals have become household names. Backed by 4000+ employees, 9+ manufacturing units, and a 5 crore+ production capacity, it produces nearly 20 million products annually, with most manufacturing done in-house to ensure consistent quality.

Distribution Network

With a robust distribution model, Bodycare International Ltd. has built a pan-India presence that ensures easy accessibility for consumers across metros, Tier 2 and 3 cities. The company works with 450+ distributors and over 25,000 retailers, supported by a growing chain of 30+ exclusive Bodycare International Ltd. outlets. Beyond India, Bodycare International Ltd. has expanded into global markets such as the Middle East, Russia, and Africa, while actively foraying into new overseas export territories. Its strong retail network is further bolstered by rapid growth in e-commerce, where the products feature prominently on leading online platforms.

Awards and Achievements

Bodycare International Ltd.’s excellence has been widely recognised. It holds the distinction of being the No. 1 brand in the premium kids’ innerwear segment and ranks among the top three thermal wear brands in India. The company has also been a licensed partner of Walt Disney for over 17 years, winning the prestigious Best Licensee Award in 2013-14 for its consistent innovation and consumer connect.

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