Essayer OR - Gratuit
THE BEST LAPTOP GOT SMARTER - YOUR NEXT AI PC?
BW Businessworld
|April 19, 2025
In the 13-inch APPLE M4 MACBOOK AIR, powerful M4 silicon meets clever AI and surprising gaming chops in Apple's beloved thin-and-light. Add epic battery life and better value and perhaps, this is the ultimate portable PC
FOR ALMOST half a decade, the MacBook Air has dominated global laptop sales charts. From its ultra-thin debut to becoming the ubiquitous workhorse found everywhere from coffee shops to DJ booths, its journey has been remarkable. The 2020 M1 model truly revolutionised the line-up, banishing Intel's performance woes and setting a new benchmark for efficiency and speed in a fanless design - a machine still highly capable today. Subsequent M2 and M3 updates refined the formula, adopting the popular redesigned chassis. Now, the M4 iteration keeps that same sleek form but packs in its most potent silicon.
What does this M4 infusion mean?
In a market buzzing with 'AI PC' proclamations, Apple's entry-level notebook quietly emerges as arguably the most effective AI-capable machine for the average user. It truly feels like the personal computer for practically everyone, a veritable Swiss Army knife of computing. It's also a fantastic workhorse, a surprisingly decent gaming machine for casual players, and the undisputed champion of portability and battery life.
Fiercer Engine
Apple hasn't altered the M4 Air's external design, adhering to the 'if it ain't broke' philosophy. It remains wonderfully slim, delightfully light, and supremely functional. The keyboard is a joy - spacious, with satisfying travel and feedback, perfect for extended typing sessions.
And the trackpad remains peerless, the best in the business by a comfortable margin; no Windows rival truly compares in usability or sheer size.
Cette histoire est tirée de l'édition April 19, 2025 de BW Businessworld.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE BW Businessworld
BW Businessworld
What's Your Love Language?
Singles in India are becoming more authentic and intentional in their ask when it comes to finding life partners. A significant percentage want to be single
4 mins
May 02, 2026
BW Businessworld
Calibrated Measures During Heightened Economic Uncertainty
NIRMAL MINDA on how strong buffers and policy agility can steady India amid global volatility
2 mins
May 02, 2026
BW Businessworld
The Startup Ecosystem
are offering more equity precisely when the equity is least likely to pay.
3 mins
May 02, 2026
BW Businessworld
“Design is about a compulsion to express”
At BW Businessworld, we got in touch with renowned designer Raseel Gujral Ansal, who works across interior, spatial, and product design, to discuss her design journey, the latest art exhibition she has curated, and more.
3 mins
May 02, 2026
BW Businessworld
ETHANOL PIVOT
India's ethanol push gathers pace. Excerpts
1 mins
May 02, 2026
BW Businessworld
“In Uncertain Times, Leaders Must Create Certainty”
As Freshworks, which was the first Indian SaaS-based unicorn to get listed on Nasdaq in 2021, strides into a new era, BW Businessworld seeks out the company's President and CEO, DENNIS WOODSIDE, for an insight into how it is navigating global uncertainty, the Al opportunity and the road to a $1 billion annual recurring revenue (ARR). Excerpts of a conversation with Rohit Chintapali
7 mins
May 02, 2026
BW Businessworld
STORIES THAT HUMANISE INDIA'S FIGHTING FORCES
A former Army Chief distils legend, lived experience and institutional ethos into a compelling narrative of India's military life in The Curious and the Classified
3 mins
May 02, 2026
BW Businessworld
My Beliefin Entrepreneurs Powering India Story Stronger Today'
Marico founder HARSH MARIWALA opens up with Suman K. Jha on innovation, family businesses, global headwinds and much more. Excerpts
6 mins
May 02, 2026
BW Businessworld
"Microfinance Institutions Will Play A Key Role In Expanding Financial Inclusion"
AVINASH KUMAR, COO of DJT Microfinance, says the sector is moving from scale-led expansion to responsible, quality-driven growth
2 mins
May 02, 2026
BW Businessworld
Panasonic Life Solutions Hikes Digital Spends By 35-40%
In a conversation with BW Businessworld's Reema Bhaduri, outlines the company's AI-led marketing shift, digital-first media strategy and aggressive summer push, while balancing traditional trade strengths with new-age commerce and hyperlocal activation. Excerpts
3 mins
May 02, 2026
Listen
Translate
Change font size
