Essayer OR - Gratuit

Imagining the World as a Community of Trust

BW Businessworld

|

September 20, 2025

WHAT HOLDS A society together? For centuries, the answer has oscillated between force and law, markets and power, contracts and coercion.

- By Srinath Sridharan

Imagining the World as a Community of Trust

But beneath all these visible structures lies an invisible glue: trust.

When we board a plane, we trust an engineer we have never met, a pilot whose life intersects with ours for only a few hours, and an air-traffic system that is mostly unseen. When we tap a button on our phones to send money across continents, we trust not just the bank but also the complex, anonymous web of digital systems that makes the transfer possible. Every act of modern life rests, silently and almost invisibly, on trust.

And yet, trust is also what seems in shortest supply today. Democracies groan under suspicion. Global trade frays under nationalist anxieties. Science faces skepticism in the face of conspiracy. Social media amplifies outrage rather than confidence. Every institution built to foster trust—governments, markets, universities, media—seems to be battling a crisis of legitimacy.

This erosion is not an abstract worry. A society without trust pays a heavy price. It shows up as higher costs of doing business, endless verification, fractured politics, and the shrinking of collective ambition. Without trust, every decision becomes slower, riskier, and more adversarial.

The Everyday Web of Trust

But what if we flipped the imagination? What if we began to think of the world not as a battlefield of nations, or a marketplace of competing interests, but as a community of trust?

PLUS D'HISTOIRES DE BW Businessworld

BW Businessworld

BW Businessworld

“Our Ambition Is To Strengthen India's Digital Backbone”

Invenia CEO & Whole Time Director PANKAJ MALIK outlines the company's strategy to power India's next phase of digital infrastructure expansion

time to read

2 mins

November 15, 2025

BW Businessworld

BW Businessworld

THE PRAGMATIST FUTURIST

In the debate around artificial intelligence displacing human talent, Akash Deep Batra, Head of Marketing for HP across India, Sri Lanka, and Bangladesh, offers a refreshingly grounded perspective.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

RECIPE FOR BRAND SUCCESS

For Anil Gurnani, Chief Sales & Marketing Officer at TTK Prestige, brand purpose isn't a lofty ideal, it's the compass that guides every product, campaign and conversation.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

“Real AI Breakthroughs Will Come From Smarter Algorithms, Not Just Hardware”

In an exclusive interview, Akamai CEO and co-founder TOM LEIGHTON, during his India visit, spoke with Rohit Chintapali about competing with hyperscalers, the rise of distributed compute, Al inference at the edge and why India is critical to Akamai's roadmap. Excerpts

time to read

4 mins

November 15, 2025

BW Businessworld

BW Businessworld

BUILDING BRANDS WITH MEANING

In an era where marketing is constantly balancing innovation with integrity, Chandan Mukherji, Director & Senior Vice President - Strategy, Marketing & Communication at Nestlé India, believes the foundation of great marketing still rests on one timeless value - trust.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

A CULTURE OF COMFORT

In a category where the product is rarely visible and the purchase cycle stretches over years, Puneet Gulati, Chief Marketing Officer, Sheela Foam, has crafted a distinctive emotional space for Sleepwell, one that transcends functionality and connects deeply with human emotion.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

SPEED, SOUL AND STRATEGIC AI

While most CMOs are still debating whether AI is friend or foe, Avi Kumar, Chief Marketing Officer at FNP, has already G2 moved past the binary.

time to read

1 min

November 15, 2025

BW Businessworld

BW Businessworld

How Apple Reinvented the Selfie for the iPhone 17

In an exclusive interview with two of Apple's technology wizards, BW Businessworld gains an insight into the making of the front camera system of the Apple iPhone series. Jon McCormack, Apple's Vice President of Camera and Photo Software Engineering and Megan Nash, iPhone Product Manager, talk at length with Sahil Mohan Gupta about what Apple calls its \"Center Stage camera\" for the iPhone 17 generation. They describe how Apple rebuilt the front camera system oversees—long treated as an auxiliary lens— into something foundational

time to read

5 mins

November 15, 2025

BW Businessworld

BW Businessworld

From Brand Guardians To Growth Architects

As AI, data and cross-functional collaboration reshape marketing, the chief marketing officer of 2030 must combine creativity, technology and financial acumen to drive business growth and influence strategy

time to read

3 mins

November 15, 2025

BW Businessworld

BW Businessworld

When We Forget How to Let Life Be

THE MORE WE AGE, the more stubborn we seem to become.

time to read

3 mins

November 15, 2025

Listen

Translate

Share

-
+

Change font size