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AI CALLING: THE NEW DIAL TONE OF TELECOM

BW Businessworld

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April 19, 2025

From network optimisation to personalised services, AI is redefining telecom’s core—making connectivity smarter, faster, and future-ready

- S.P. KOCHHAR

AI CALLING: THE NEW DIAL TONE OF TELECOM

THE Indian telecom industry is rapidly evolving, with artificial intelligence (AI) playing a crucial role in transforming the network operations and services. COAI has consistently emphasised the importance of AI in optimising network efficiency, enhancing user experience and managing the increasing demand for bandwidth-heavy applications. With the advent of 5G and the impending arrival of 6G, AI is poised to revolutionise telecommunications in India.

Managing Bandwidth Demands

As broadband consumption in India skyrockets, telecom networks face a tremendous strain due to data-intensive applications such as HD video streaming, cloud gaming, and high-quality video conferencing. In 2023, mobile data consumption in India reached an average of 24.1 GB per month, with mobile data traffic totaling 17.4 exabytes per month, indicating a 26 per cent CAGR over the past five years. COAI emphasises the importance of telecom companies investing in AI-driven solutions to efficiently address network congestion. AI facilitates real-time traffic analysis, predictive maintenance, and automated troubleshooting, ensuring seamless connectivity even during periods of high or peak demand.

AI Adoption

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