FRUITFUL YEARS

Mercedes-Benz completes 30 years in India 

- SANEET DSILVA

Mercedes-Benz India celebrated a historic achievement in 2023 by claiming the top luxury car brand position in the country for the ninth consecutive year. With an impressive sales performance, the brand delivered 17,408 vehicles in the 2023 calendar year, registering a 10 percent year-on-year growth. 2023 marked the 'Best Year Ever' for the marque in India and also set new sales records for the second half and fourth quarter. Despite facing supply chain challenges, Mercedes-Benz maintained its growth momentum in the Indian market by way of strategic product launches, local assembly of flagships and a customer-centric approach through the 'Retail of the Future' busin