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Sustaining sustainability

Earthmoving Equipment Magazine

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October - November 2025

Volvo's new electric machines are proving to be key tools in an earthmoving company's drive towards greener, emission-free production.

Sustaining sustainability

Shaun Baker (left) and CJD regional manager Tim Platt (right) take a closer look at the ECR18's engine, which has no emissions and produces less noise than diesel counterparts.

When an equipment hire business owner loves his fleet so much that he actually gives each machine a name, it's a sure sign that the company values and maximises their performance, bringing the same level of care to projects as it does to its equipment.

Shaun Baker, director of Brisbane-based S3B Machines, is one such individual. He talks effusively about Dr Emmett, Vivian, Herbie, Bert, and Ernie: and then you realise he is referring to his metallic marvels.

The sign of affection signals that utmost care is taken to ensure only the best equipment is kept, used and hired by the company.

"We specialise in both wet and dry hire machinery solutions, from tight-access backyard jobs to large-scale civil earthworks," Shaun said.

"With more than 30 years in the trade and the construction industry behind us, we understand the realities and demands of job sites."

S3B is not the only feather in Shaun's cap: he also owns Baker Booth Plumbing and Gasfitting, and is a co-owner of JS Customer Concepts, which designs, creates and manufactures unique, sustainable products across a broad range of sectors.

But he's especially proud of S3B Machines, which he says has "grown into its own entity" in the past two years.

"S3B Machines is a proud family-owned and operated earthmoving business, with my eldest daughter and son-in-law actively involved in the day-to-day operations, helping shape the business' future," he said.

"Our HR and Administration Manager, Jenny, has been by my side for over 16 years - she's more than a manager; she's family.

"We currently have three full-time operators, three office staff, and myself as director."

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