Industry Talk Global EV Adoption

IN AN INDUSTRY TALK SESSION, TEAM ARTHUR D. LITTLE COMPRISING OF DR ANDREAS SCHLOSSER, PARTNER, GLOBAL HEAD OF AUTOMOTIVE, GERMANY, BARNIK CHITRAN MAITRA, MANAGING PARTNER AT ARTHUR D. LITTLE INDIA AND SOUTH ASIA, AND FABIAN SEMPF, PRINCIPAL ARTHUR D. LITTLE INDIA, LOCAL HEAD OF AUTOMOTIVE PRACTICE SPEAK TO ASHISH BHATIA ON THE GLOBAL EV ADOPTION RATES, BARRIERS AND OPPORTUNITIES FOR SUPPLIERS IN THE ECOSYSTEM.

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Q. What was the scale of this massive exercise?

A. Arthur D. Little is fortunate enough to have offices with brilliant people all around the world. For GEMRIX, we involved two to three colleagues from each of the evaluated markets for the local research. Over two months, we collected roughly 1,000 specific data points that have been carefully validated and cross-checked as the quality of available data significantly varied between countries.

Q. Does it cover the supply and demand side extensively?

A. GEMRIX is designed to define the readiness regarding EVs in a specific market from a customer's point of view. Here each variable asks "what is the benefit for the customer?". Therefore, for the supply side, we included variables like the number of available models in different categories and from the demand side the priorities of the customer like price, quality, innovation etc.

 

Q. With Norway at the highest readiness level, how do you compare the scores to large geographies like China and India? Norway has a small sample size to begin with?

A. Generally, all metric are calculated relatively. For example, in the category charging infrastructure, we look at variables like "charge points per highway kilometre" or for inner-city charging at "charge points per 1,000 population". Our core target of measuring the benefit of an EV compared to ICE for the customer is rather independent of a country's size. However, in larger countries like China, change is harder to implement as in smaller countries like Norway. We acknowledge this fact in our report by discussing the situation in each country with dependence on factors like the GDP and average income.

Q. How do the ambitious nations compare to the starter nations in the report?