CITROEN POISED TO REVEAL NEW FUTURE DIRECTION

CEO hints at what to expect when the French firm sets out its vision in December

- MARK TISSHAW

Citroën will showcase its future design and brand direction in December.

New CEO Xavier Chardon will use an event in Paris to outline his vision for Citroën and to address observations that the brand is currently lacking clarity.

Speaking for the first time since rejoining Citroën from the Volkswagen Group in the summer, Chardon accepted there is confusion around the brand but insisted it is still able to innovate.

Separately to the December event, Chardon has continued with the project that seeks to revive a model in the spirit of the 2CV, which Citroën executives have been hinting at this year.

He said the 2CV is "a part of French culture" and he is well read on the history of the model and its original purpose to democratise cars for people with limited buying power. He said it is "my duty to take this brief to 2025, 2026 because it's super-important to make individual mobility affordable again".

The "DNA and spirit" of the 2CV is something "we want to inject into our future cars", he said.