Essayer OR - Gratuit

When FASHION and CARS COLLIDE

Auto Express

|

July 05, 2023

"Fashion should be a form of escapism," claimed the late, great Alexander McQueen, which perhaps explains why car makers have been so keen to collaborate with leading designers and fashion houses over the years. But this pursuit of the last word in style has often had mixed results. Here we take a look at the good, the bad and the ugly among the cars created in tandem with the world's most respected sartorial trendsetters.

- Graham Hope

When FASHION and CARS COLLIDE

Fiat 500 by Gucci

WITH the luxury fashion house Gucci based in Florence, Italy, some 250 miles from Fiat's home in Turin, it was perhaps inevitable that the pair would collaborate on a version of the 500, given the manufacturer's inexhaustible desire to roll out special editions of the city car.

And so, in 2011, the '500 by Gucci' sashayed down the automotive catwalk, available in white or black and sporting the fashion brand's signature green and red stripes. Marketed at "fashionista customers" keen to "distinguish themselves", the car was promoted by Russian supermodel Natasha Poly who, Fiat said, "lived life at full speed". That probably made her faster than the 1.2-litre 500, which dispatched 0-60mph in a leisurely 12.5 seconds.

Land Rover Defender by Paul Smith

ANOTHER British classic that benefited from Smith's bold use of colours was Land Rover's iconic 4x4. In 2015, as the Defender entered its final phase of production, he teamed up with Land Rover's Special Vehicle Operations division and design boss Gerry McGovern to produce this dramatic one-off.

The SVO team was sent 27 Pantone references, which were applied as directed. According to Smith, the patchwork scheme was intended to "honour the honest history of the Defender, especially its use in the farmyard and the emergency services," while inside the vehicle had some luxurious touches. Smith's specific vision was easily explained; he was an owner who drove one extensively at his home in the Italian countryside.

Mini 40th Anniversary by Paul Smith

PLUS D'HISTOIRES DE Auto Express

Auto Express

Auto Express

ALL SMILES AS NEW TWINGO REVEALED

Renault's latest retro reboot is a new electric version of its iconic city car from the nineties

time to read

4 mins

November 12, 2025

Auto Express

Auto Express

Geely EX 5

FIRST DRIVE Chinese firm that owns big-name global players launches its assault on UK with a merely adequate electric SUV

time to read

3 mins

November 12, 2025

Auto Express

Auto Express

BUYING CARS

AT some point, my colleagues and I have all explained why there's no reason to fear high-mileage used cars.

time to read

2 mins

November 12, 2025

Auto Express

Auto Express

Jeep readies new Renegade for 2027 launch

Off-road brand is designing all-new mid-range SUV to replace decade-old Renegade

time to read

2 mins

November 12, 2025

Auto Express

Auto Express

All-new Mercedes GLB SUV is set to get hi-tech interior and more space in cabin

REVEALED First look at interior of all-new Mercedes GLB seven-seat SUV

time to read

2 mins

November 12, 2025

Auto Express

Auto Express

3 CAR GARAGE

Sub-£50k used Hyundai i30 N, Renault Zoe and Toyota RAV4

time to read

2 mins

November 12, 2025

Auto Express

Auto Express

Honda's latest EV is a right little charmer

IS it possible to engineer a sense of fun? That's what Honda is hoping for with its new, UK-bound Super-N, and it's a claim we've tested by driving a prototype.

time to read

1 mins

November 12, 2025

Auto Express

Auto Express

USED BUYER'S GUIDE Jeep Wrangler Mk4

FROM £32,000 Rough, tough, rugged and able to take a beating - you'll need to be all of these to live with a used Jeep Wrangler. And you'll need pretty deep pockets too

time to read

5 mins

November 12, 2025

Auto Express

Auto Express

Porsche 911

FIRST DRIVE What do you do to improve the ultimate Porsche 911? Simple. Make it a hybrid - and even faster. We've driven it

time to read

3 mins

November 12, 2025

Auto Express

Auto Express

DRIVEN New Toyota batttery-powered pick-up

REVEALED Long-served Hilux name is looking to the future with a new version powered by electricity

time to read

3 mins

November 12, 2025

Translate

Share

-
+

Change font size