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MIKE RUTHERFORD
Auto Express
|September 24, 2025
LONG-established manufacturers of traditional premium cars enjoyed a largely uninterrupted, highly profitable run over the last few decades.
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But now they must deal with two self-inflicted problems.
The first is that the inflation-busting price hikes they've ambitiously imposed in recent years are unnecessary, unfair, unsustainable and about to backfire on them. The second is this: their products aren't as premium, special or desirable as they were.
How come? Because a small but growing band of allegedly inferior makers is fast catching up. Some of their models are good enough to earn them promotion to the league that Audi, BMW and Mercedes rule, along with younger wannabes such as Lexus and Genesis.
Cette histoire est tirée de l'édition September 24, 2025 de Auto Express.
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