BMW India Hails Supplier Support

In an upfront conversation Vikram Pawah, President and CEO at BMW India spoke to Ashish Bhatia where he hailed the supplier support for higher localised content per vehicle led growth.

- Ashish Bhatia

Q. How do you gauge the industry sentiment against the backdrop of volumes reaching pre-pandemic peaks?

A. The real sentiment that has been coming to the surface is quite strong. After the two pandemic-marred fiscal, to be heading in the pre-pandemic direction hints at a very steady and reverse recovery in demand. Especially, our segment or our sales have seen a quicker recovery. It is really good to see that we haven't seen that kind of demand for a long time. The growth has been solid in our segment where we've grown by -51 per cent in the first eight months of the year for our two brands BMW and Mini. In others, we have grown by -48 per cent. These record numbers that we've seen is an outcome of our operations over the last 15 years. It augured well for the festive season too. This is of course due to a lot of exciting products which have generated excitement. It reflects on our domestic sales that appear robust. If I look at it geographically as well there is a good distinction between tieris, tier2s, and the tier3s. So it's not that only the main metros are growing, it is that all the markets are growing at a really fast pace.

Q. How do you look at the progress made on e-mobility and how have your suppliers supported you in this journey?