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craft, culture, and contemporary living

Issue 136

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Zucchetti continues to innovate through visionary collaborations, sustainable practices, and a design culture that bridges past and present.

- Text by Amy Van

craft, culture, and contemporary living

Zucchetti stands as one of Italy's most enduring names in bathroom design, known for its mastery of form, technology, and innovation. A leader in the bathroom sector, the company by Alfredo Zucchetti has been specialising in taps and shower systems since 1929.

At Zucchetti, collaborations with leading design studios are approached with great care. "Developing a new collection requires not only creativity, but also a deep synergy between the designer and our in-house technical team. Collaboration must be close and fluid, ensuring mutual understanding at every stage. We respect the designer's initial vision while also pushing the boundaries of technical feasibility, as we did with the pioneering ISY collection in the early 2000s," says Liz Yang, General Manager of Zucchetti Asia.

The brand's ethos is encapsulated in what it calls a "culture of design." As Yang explains, "In our partners, we look for vision, elegance, and the courage to anticipate trends rather than follow them. Each designer brings their own distinct world into dialogue with ours, opening Zucchetti to a variety of styles and perspectives. This constant exchange generates collections able to interpret contemporaneity and set new trends."

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