Iconic Care

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Today’s markets are buzzing with new products—some offer quick style fixes, some refresh the hair and there are some which, well, just don’t work. And while most of us enjoy playing with the myriad options available, we still find ourselves going back to reliable and iconic products, the kind recommended over and over again by friends and experts alike. These cult products have received their iconic status purely because of one reason: they work! One such name which has made its mark in the hair industry is Kérastase’s Elixir Ultime.