Sony XR-65X95J

Sony's latest flagship 4K LCD TV range proves once again just how much the brand loves brightness

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TV ₹2,39,900

Previous experience of Sony’s apparent – and actually pretty logical – philosophy of pushing LCD for brightness and OLED for contrast dictates that we should see its flagship 4K LCD TV, the XR-65X95J, positively radiating light, like some sort of home entertainment sun. And if it does, that’s fine by us. After all, if you can’t achieve the black levels that OLED tech can, then you might as well cane it with what you can do that OLED can’t.

But, while the X95J’s backlight supports local dimming to enhance contrast, it doesn’t have the Mini LED-driven local dimming now sported by one or two close LCD rivals…

The XR-65X95J isn’t excessively expensive for a flagship LCD TV. The price is basically directly comparable, for instance, with that of LG’s mid-range OLED65C1 OLED TV, and Samsung’s premium QE65QN94A. The XR-65X95J chiefly justifies its price hike over its step-down (and impressive) sibling, the XR-65X90J, by boasting an enhanced backlight lighting system, a sleeker design, a premium backlit remote control, and a substantially more powerful take on Sony’s Acoustic Multi-Audio tech.

So long as you’re looking at it head-on, the Sony XR-65X95J looks supremely elegant. Its bezel is narrow, and the way its opulent and minimalistic metal feet can be attached right at the very corners of the bottom edge ensures that there is really as little as possible around the screen to either dominate your room or distract you from what you’re watching.