AT&T To Drop Misleading ‘5G' Marketing For Non-5G Networks

AT&T says it will stop advertising its wireless network as “5G Evolution” after a division of the Better Business Bureau determined that its language was misleading. The network AT&T branded this way is not, in fact, 5G — a new technology for fast wireless data.

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While AT&T and other wireless carriers in the U.S. have now begun rolling true 5G wireless networks, AT&T in December 2018 began talking about a “5G Evolution” service that was already available in hundreds of markets, and placed a “5G E” icon on phones when they connected to the network. But it was not 5G. It was merely the existing 4G network with minor speed boosts, at least compared to the fastest type of 5G networks.